Competitive Advantage in Cost Leadership and Differentiation of SMEs “Bakoel Zee” Marketing Strategy in BSD

The purpose of this study was to measure the strategy implementation cost leadership and differrentiation its competitive advantage in SMEs culinary business. design or method which is used a multiple linear regression statistical analysis by independent variable (X) products Nasi Bakoel as Cost (X1) product Dimsum Differrentiation (X2). While dependent (Y) Total Sales advantage. findings simultaneously differentiation positive significant impact on advantage, while individually effect greater than This research also expected be reference for further studies with similar problems future.